About Diesel Baits

Have you ever wanted to design your own soft plastic baits?

Diesel Baits was born in 2017 — conceived in a garage with a simple idea: the color combinations or options of soft plastics you want, may not exist yet... so why not design them yourself?

We're a veteran-owned and operated small business built on the belief that every angler deserves a competitive edge, and that edge could be your bait design! Whether you're tired of limited local selections, long drives to the nearest retailer, or just want to throw something nobody else on the water has — Diesel Baits is your answer.

YOU design it. WE bring it to life.

From swimbaits to stick baits, craws to creatures, every bait in our lineup is crafted with premium materials and built to catch fish. We've spent nearly a decade refining our process so you can spend more time on the water doing what you love with a soft plastic YOU designed!

Tight Lines!

— Chuck Diesel